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What’s so great about design thinking?

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Design thinking isn’t a “magic bullet.” But in the hands of an experienced practitioner, design thinking does have some pretty terrific benefits: It generates better stakeholder buy-in. Because design thinking is, by definition, human-centric, addressing organizational effectiveness challenges using these methods will involve key stakeholders from the beginning. Listening and involving these individuals drives greater buy-in […]

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A diagram showing the phases of design thinking: Empathize, Define, Ideate, Prototype, Test. The diagram emphasizes the iterative and cyclical nature of the process.

What is design thinking?

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Design thinking is a practical, creative, and iterative approach to problem-solving that centers on a deep understanding of audience experience. It’s a non-linear way of thinking, starting with a deep understanding of what your audience needs (empathy) and working your way through problem definition, ideation, prototyping, testing, and iteration. Design thinking is especially good at addressing

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What is it they say about assumptions…?

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If it were possible to be a professional devil’s advocate or “chief questionologist,” I’d be first in line to apply. One of my key strengths—stemming from persistent curiosity, some innate contrariness, and the ability to see things from multiple perspectives—is to be able to surface assumptions that are either too obvious or too uncomfortable for

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