design thinking

Holding hands open with glowing lights on dark background

What’s so great about design thinking?

Design thinking isn’t a “magic bullet.” But in the hands of an experienced practitioner, design thinking does have some pretty terrific benefits: It generates better stakeholder buy-in. Because design thinking is, by definition, human-centric, addressing organizational effectiveness challenges using these methods will involve key stakeholders from the beginning. Listening and involving these individuals drives greater buy-in […]

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A diagram showing the phases of design thinking: Empathize, Define, Ideate, Prototype, Test. The diagram emphasizes the iterative and cyclical nature of the process.

What is design thinking?

Design thinking is a practical, creative, and iterative approach to problem-solving that centers on a deep understanding of audience experience. It’s a non-linear way of thinking, starting with a deep understanding of what your audience needs (empathy) and working your way through problem definition, ideation, prototyping, testing, and iteration. Design thinking is especially good at addressing

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